If you recognize the value of social media marketing and social networking for your business, you are about to witness a business marketing explosion. Google+ is a comprehensive platform of business promotional tools that integrates the most used search engine globally with Google Maps, Google Reviews, current content streaming and more, vastly exceeding any other package of tools available today. Google+ is truly so much more than just another social networking site.For those skeptics who thought Google+ was dead on arrival, think again. Rather than exploding on the internet scene like some other social networking or bookmarking sites, Google+ has been busy building a sophisticated infrastructure and foundation for advanced business marketing in the digital world. By using Google Analytics with social reports, Google even provides mechanisms for accountability and continuous feedback that helps business owners and internet marketing consultants tweak online efforts to maximize customer conversions.And Google+ is created by, well… Google, by far the leading search engine on the planet with an estimated 3 billion weekly searches worldwide, according to search engine trends by Experian. And we know that Google loves all things Google including YouTube, Blogger, Google AdWords, Gmail, and Google Analytics. Therefore, it follows that Google plans to stay the top search engine in the world by surpassing the capabilities of all potential rivals through one coordinated package of services. They have even transformed Google Reviews to make them more transparent so they are more reliable, offering business owners the opportunity to respond to good and bad reviews alike.As the leading search engine, Google provides businesses with an unrivaled opportunity for expanding your customer base and revenue by placing your website right in front of clients wherever they are. With the exception of having a customer at your cash register, there is no better customer than one who is seeking a product or service that you have to offer online. A searching customer is already in the mode to buy or they would not be spending time searching for a business that offers what they want. Google+ places your business right in front of potential customers if you have three things in place: a Google+ Business Page, links on the internet pointing to your website and building its strength, and a website of sufficiently high quality to engage the customer.Not everyone has bought into Google+ yet which gives you a distinct advantage as a business owner to get in while the competition is still relatively low. By the time the rest of the world gets on board, you will have well-established connections, a large audience, and the knowledge and system in place of what it takes to stay at the top of Google queries.So what do you need to do to maximize all the benefits and visibility available to your business through Google+?1. Create a Google+ Business Page.Contact your internet marketing or SEO professional to help you in designing and validating your Google+ business page to maximize its search engine optimization efficiency or do it yourself.2. Connect with others on Google+.Spend time searching for contacts that have Google+ pages. The number of individuals and businesses who recognize the potential benefits of Google+ is growing daily. Be among the leaders in your network to join and to invite others in. When you are online, you will notice opportunities to connect with others so you can grow your network or audience continuously. Connecting with others is easy by creating circles of contacts, which are simply ways to categorize your contacts. You may have a circle for customers, another for employees, one for leads, one for vendors, etcetera. Google+ also offers the flexibility to select which circles you want to share particular content with and whether or not to make that content public or private.3. Add fresh content to Google+.Google recommends posting regularly, not more than every 72 hours, to make sure your presence on Google+ is strong. There are varieties of ways to connect content you are already writing to your Google+ page. In addition, you can add business videos, photos, links to newsletters, links to blogs, and more.4. Follow Google+ pages that interest you.Once you have created your Google+ Business Page, look in “communities” in the left hand toolbar for groups, writers, inspirational speakers, or business gurus you may want to follow. Following others often leads to attracting followers in return.5. Share the love through +1.Similar to the like button on Facebook, Google features a +1 button. You will enlarge your contact list by supporting your customers, vendors, and others by giving them the thumbs up signal of +1. And you will certainly appreciate it as you watch your +1 numbers increase.6. Create a Hangout.Google+ Hangouts provide real-time opportunities for up to nine people to have a face-to-face conversation. There is no limit to the number of uses this option provides including conference calls, initial job interviews, job coaching, staff meetings… you get the picture. Not only can you conduct a small meeting, but also the On Air App offers you the ability to broadcast your hang out live and even record your Hangout to your YouTube channel.If you thought the conference call feature was cool, this On Air addition rockets your business promotion options into the stratosphere! With live streaming, you can offer a panel presentation on a topic of your choice to the public that situates you as subject matter expert on anything from computer programming to wildlife photography. You can create sales spots, music videos, read poetry, or feature your weekly business promotion.7. Download the Google+ Mobile App.Creating a Local Google + page is necessary for being found on maps through a mobile device. Not only is the Google+ Mobile App fast, it is also designed well.Projected to be the biggest news in business marketing and social networking in 2013, Google+ will make your business relevant. By combining the largest search engine in the world with website promotion and social media, Google+ is creating a whole new era of technology driven business branding than has ever existed before.
Do you want to know the secrets of successful internet marketers? Successful internet marketers are like professional athletes. They are the “crème de la crème” of the internet marketing world. Even though they may not seem famous and highly acclaimed as you think they should, they’re still the best of what they do. If you ever hear of someone making $2,000 per month online, and you look at them as if they are amateurs – you’re besides yourself.Do you know how hard it is to make $2,000 per month online? Some people would sacrifice their left pinky toe to have $2,000 per month automatically coming in. That’s why the failure rate of businesses online is so high. But successful internet marketers know that there is massive work involved, and you can’t look at internet marketing as if it’s a lottery drawing.Most people online who have been trying to make money for years believe that if they can get the best copywriter… the best product… or the best marketing consultant, that they can make $10,000 in month instantly. That’s just not true. For 98% of the people selling online, their chances of making $10,000 in one month will indeed come from the lottery. But successful internet marketers know that success online is not a “hit or miss” kind of thing.As a successful internet marketer myself, I can tell you that true success comes from planning. You have to know your numbers, you have to be diligent and persistent with your marketing, and your paid advertising has to make sense – and also bring in high quality traffic. I want to share with you why this is important, and why successful internet marketers have all of these things in common. Take a look at this:1) Successful internet marketers take their work seriouslyNow I just mentioned above that successful people online know their numbers, are persistent, and know that their marketing makes sense. Because of this, they plan ahead with a daily marketing agenda that will help them to reach all 3 of these goals all at the same time. Let me ask you: Before you invested a dime into paid advertising, have you ever took a look at your competition and investigated the nuts and bolts of their operation?Sometimes to be a successful internet marketer, you have to play customer. You have to buy your competitors’ product, see how good the product is, and take notice at how they market to you over and over again to get more sales from you. If you want to copy your competitors’ and have the successful business that they have, you can’t just do some of the things that they are doing… you have to do ALL of the things that they are doing.If they have a online help desk system, you need that. If they have a phone support team, you need that. If they’re selling online as well as offline to prospects and customers, you need to do that also. Don’t think that these people just woke up one day, threw up an ad an somewhere and instantly became successful. It doesn’t work that way. Most people who try to copy their competitors have no idea what they’re doing. So plan ahead and have all of these things ready to go the next time you want to copy a rival in your niche to make money.2) Successful internet marketers have a routineDo you have a daily marketing routine, or do you wake up everyday browsing other peoples’ websites and reading their site? You will never get anywhere by operating like this. A lot of people do this simply because they have no idea of what to do! They’ve read countless books, courses, emails, articles and still have no clue as of what to do NEXT. What you need to do is develop an internet marketing routine that can be executed daily like clockwork.This means that you should go and create yourself a daily marketing plan on a simply text file on your computer. And every single day when you wake up – or when you normally do your marketing – follow each step exactly daily. This is essential because you’re more likely to make money and see results of your business if you write a plan out first, and then visually follow it everyday.So yes, the internet marketer that’s making $2,000 per month online has a daily marketing routine. If you were to take a look at the inside of their operations, you would see tons of content being produced, ads tracked and analyzed, free marketing being implemented, and a time span of when all of this is supposed to be done. You don’t want to spend 12 hours per day in front of your computer trying to do every trick in the world.A lot people enjoy buying “bulk submitters” because they think it will simplify their marketing and bring them massive instant results. And more than likely, I’m pretty sure you’ve tried your hand at these bulk submitters also. But these bulk submitters won’t do anything for you, plus… they’re not 100% automatic! Even though they advertise that they are!Don’t rely on products like these to do your marketing. It won’t get you anywhere and it won’t give you the results that you’re looking for. And it won’t get you the results because websites and companies are constantly cracking down on these idiotic products, and banning people from their platform who get caught using them. If you’re submitting low quality work and information everyday, how will that benefit your targeted prospect? Why should they view you as an obvious expert in your niche if you’re putting out low quality information? Does that make sense to you? It sure doesn’t to me.If you want to be a successful internet marketer, you need to take these words to heart. Change the way that you are doing things and start implementing all of the CORRECT advice that you read. Don’t do it half-way. Do it exactly as shown online with what is said, shown, and read. This way you will know that you did each technique 100% correctly, and you did the best that you could.
It’s that time of year, the temperatures are rising and summer sport camps and leagues are well underway. An important factor in how your summer season goes is how well you handle the weather – mainly the sun and heat. Playing in high temperatures under a blazing sun can lead to issues from the common annoying sunburn to the much more serious dangers of heatstroke, but if you prepare well and listen to your body, you can excel even in the height of the summer. Here are a few tips to keep you cool without keeping you on the bench.Let’s start out with the extremely obvious: the best way to avoid overheating is to stay where the temperatures are lower, like a lovely air-conditioned room, or in the shade. What this means for athletes is that whenever possible, between practices or breaks during play, try to get out of the sun. As lovely as that blazing orb in the sky is, being in the sun can sap your strength, overheat your body and make you tired. Coaches, make sure that your athletes have a cool place to rest whenever possible. In sports where substitutions are possible during games, switch players in and out often so athletes have a chance to get hydrated and avoid overheating.Possibly the most important thing to do in summer sports is to stay hydrated. Here’s one bit of wisdom: don’t just drink water when you’re thirsty. If you’re thirsty, it means you’re already dehydrated. So instead of playing for an hour, then guzzling a bottle of water, stay consistently hydrated throughout the day with frequent, small drinks. On the subject of what to drink: water is obviously an excellent way to stay hydrated, but when exercise lasts 60 minutes or more, I also suggest drinking liquids that have added electrolytes, like sport drinks (though try to avoid the ones with high sugar content.) Your body loses a lot of electrolytes during strenuous activity and in the heat, so the electrolytes and added carbohydrates in sports drinks can help keep you charged up over long periods of play.Here’s another easy way to handle the sun and heat: wear sunscreen! In addition to protecting your skin from harmful UV rays, preventing sunburns also prevents fatigue. A sunburn will tire you out very quickly as your body spends a whole lot of extra energy repairing damaged skin cells, so unless you plan to spend your afternoons napping, I suggest some smart application of SPF 45. Much like hydration, apply early and often.Now that the three most obvious and important tips are out of the way, here are some tricks to stay cool that I picked up throughout my years in sports.Wear a hat if you can. It protects your skin from the sun and keeps your eyes free to focus on the game. My personal favorite hat is the headsweat, which is made from a breathable material and has a band lining that keeps sweat out of your eyes. I also liked soaking my hat in water every so often, as the evaporating liquid made my head feel much cooler. (Although I don’t think this lowers your core body temp at all, but it sure feels nice.)Wear light, loose fitting clothes. Light is best both in a weight sense and in a color sense. White clothing reflects light, where black clothing absorbs it and makes you hotter. Loose fit lets your body breathe and cool itself off.You can also try occasionally putting water on areas of your skin where arteries are close to the surface, like the insides of your wrists, and the sides of your neck. The evaporating water cools your skin down, and the idea seems to be that if you cool the areas around those main arteries, it will help cool your whole body. (I’m not sure how scientific this one is, but it seems logical enough.)All these steps – hydrating, resting in the shade, sunscreen, and the type of clothing you wear – can help you perform at your best during whatever summer sport you participate in.Even with these precautions, though, sometimes the heat is just more than our bodies can handle. In those cases, be careful, be aware, and when necessary, seek medical attention. Watch out for signs that can lead to heatstroke such as headache, dizziness, muscle cramps, nausea, and uncharacteristic weakness or fatigue. If you start feeling any of these symptoms, let your coach know and get out of the sun, rest, and stay hydrated.Some signs of an actual heat stroke are the absence of sweating, with hot, dry, flushed or red skin, high body temp and a rapid pulse, difficulty breathing, confusion, disorientation, and agitation. Keep in mind that heat stroke is a medical emergency, so if these symptoms are present, get medical attention immediately.With that caution, just stay smart, keep cool and listen to your body, and you will excel at your sport in the summer months!
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.